STACYC

A Collaboration with STACYC

Martin teamed up with STACYC, the makers of innovative electric balance bikes for kids, to create dynamic lifestyle imagery that showcases their bikes in action. Known for his creative storytelling through photography, Martin elevated the campaign by blending authentic moments with imaginative visuals, capturing the spirit of adventure that STACYC bikes inspire.

The Concept

The goal was to create visuals that resonate with both young riders and their families by highlighting the bikes’ performance, fun, and accessibility. Martin brought his unique vision to the project, crafting a mix of realistic action shots and creative compositions to add a playful yet powerful touch to the imagery.

Martin’s Approach

Martin’s work for STACYC involved:

• Capturing kids riding the bikes in exciting outdoor settings, emphasizing movement and freedom.

• Incorporating creative visuals, such as a giant-sized STACYC bike in the background, to emphasize the bike’s presence and impact, turning it into a bold visual centerpiece.

• Using natural environments and dynamic compositions to tell a story of exploration and excitement, perfectly aligning with STACYC’s adventurous spirit.

The Outcome

The final imagery successfully brought STACYC’s brand to life, combining authenticity with imagination. The photos captured the energy and joy that come with riding a STACYC bike while showcasing the product in a fresh, engaging way. This collaboration resulted in a collection of visuals that not only highlight the bikes' features but also inspire the next generation of riders to explore the world with confidence.