Franzosini creates christmas card in miniature

For the second year in a row, Martin had the pleasure of collaborating with Franzosini, a global logistics company, to create their unique annual Christmas card. This project combines creativity, storytelling, and attention to detail, resulting in a festive greeting that is shared with clients worldwide in both digital and printed formats.

The Concept

This year’s theme centered around a charming holiday village, designed to capture the magic of the season while subtly showcasing Franzosini’s fleet of trucks. The diorama featured:

• A picturesque village scene with a cozy, holiday atmosphere.

• Franzosini trucks incorporated into the landscape, representing their commitment to delivering packages across borders.

• A 3D-printed miniature of the company’s boss, standing in the doorway, eagerly waiting for Santa’s arrival—a playful and personal touch.

Martin’s Creative Approach

To bring this vision to life, Martin combined his expertise in miniature building and photography:

• He designed and built the diorama with intricate details inspired by Swiss architecture, creating a perfect blend of holiday warmth and professional branding.

• A behind-the-scenes video was produced, where Martin shared insights into the creative process. He likened building a miniature to Franzosini’s work—carefully assembling pieces to deliver a seamless result across borders.

• The final deliverables included seven high-quality photographs from the diorama, beautifully showcasing the holiday scene with Franzosini trucks integrated into the storytelling.

The Outcome

The project was a resounding success, giving Franzosini a unique and memorable way to connect with their clients during the holiday season. The festive card combined the joy of the holidays with a celebration of the company’s dedication to precision and care in their logistics services. Martin’s creative touch not only captured the holiday spirit but also reinforced Franzosini’s brand values, making the card a standout piece in every inbox and mailbox.