Capturing Class and Elegance for Sjöö Sandström: Annual Edition 2024

Martin had the privilege of collaborating with Sjöö Sandström, the renowned Swedish watchmaker, to photograph their Annual Edition 2024 timepiece. Known for his ability to scale down elements while still telling a powerful story, Martin delivered imagery that perfectly reflected the brand’s core values: class, sophistication, elegance, craftsmanship, and luxury.

The Concept

The Annual Edition 2024 embodies timeless luxury and refined craftsmanship. Martin’s role was to translate these qualities into imagery that communicates the essence of Sjöö Sandström’s identity. The focus was on creating visuals that exude elegance while maintaining simplicity, allowing the timepiece to speak for itself.

Martin’s Approach

Martin used his storytelling expertise to create imagery that brought out the watch’s defining characteristics:

• He designed clean and minimalist compositions, emphasizing the hand-painted dial and the fine materials of the timepiece.

• Subtle lighting techniques were used to enhance the watch’s details, creating a sense of depth and sophistication.

• By focusing on scaled-down elements and thoughtful framing, Martin was able to convey a story of understated luxury that aligns with Sjöö Sandström’s vision.

The Outcome

The resulting photographs captured the class and sophistication that define Sjöö Sandström. Martin’s work provided the brand with visuals that not only showcase the watch but also reflect the lifestyle and values associated with it. The Annual Edition 2024 was presented as a symbol of timeless elegance, resonating with watch enthusiasts and collectors alike.